Search Engine Optimization
The Changing State of SEO in Lebanon & the World
SEO is changing almost everyday with Google rolling out 500-600 core algorithm updates per year. At this point, the question becomes, “how can you keep ranking in organic results while keeping up with all these algorithm changes?”
We’re here to tell you that it’s not about optimizing your site for search engines (it hasn’t been for a long time), it’s about optimizing your site for your current & potential users.
In fact, Google, with over 92% of global market share, clearly states to “make pages primarily for users, not search engines”. This is the first basic principle in their Webmaster Guidlines.
Technical SEO Makes a Big Difference
This doesn’t mean you shouldn’t pay close attention to technical SEO & web development best practices, in fact, without good technical optimization, your optimization efforts won’t have the impact that they should.
That’s why our approach to SEO focuses on both the nitty-gritty technical SEO factors, and copywriting of engaging content based on your buyer’s pain points & search intent. We also prioritize SEO factors with the highest impact on your organic rankings on a case-by-case basis.
Take Your Content to Whole New Level with Inbound Practices
Gone are the days when you could write a 300-word blog post, rank on Google, and rake in the new accounts. Today’s competitive market has businesses looking for new solutions that build relationships and drive account acquisition. Keyword research is till one of the cornerstones of on-page SEO, but keyword selection can change dramatically once you consider search intent, pain points, & your potential user’s path on the buyer’s journey.
Don’t Just Increase Organic Traffic, Keep It
Measuring organic performance isn’t just limited to organic traffic numbers. In ranking your pages, Google uses more than 200 ranking factors.
User signals play a significant role in telling Google if your organic visitors are getting what they’re looking. When users click on your search result & land on your pages, how much time they spend on the page, and if they continue browsing to other pages send the right signals. Metrics like average session duration, bounce rate, & number of pages per session, among others, all play key roles in maintaining organic rankings, and pushing them higher in the results.
Make Your Site’s User Experience Support Your Content (and Vice Versa)
The metrics we just mentioned have a lot to do with your user’s experience. Great content can do a very good job in supporting and increasing these metrics, but if you don’t offer user-friendly experiences that create a comfortable flow to support their journey, then all that great content can have a lower impact than it should.
Our UX experts specialize in connecting all the dots while making sure your users stay connected to your site. Our UX techniques go beyond creating an appealing look & feel by enhancing your customers’ experiences & making it delightful to interact with your business.
In the end, SEO isn’t just about optimizing for keywords & increasing your organic rankings. Google algorithms have advanced to such an extent that almost every facet of your site plays a role in boosting your organic visibility. With Tribe 66, your SEO campaigns are taken to a whole new level because of our holistic & comprehensive approach to SEO.
Our SEO team’s accomplishments are remarkable and diverse: from helping global brands to fending off fierce organic competition.
With Tribe 66, you get quality organic traffic by optimizing your website for users & not just search engines.
Contact us now and start your journey to higher organic search rankings!